Consumers' misevaluation and public promotion
Year of publication: |
Okt 2016
|
---|---|
Authors: | Yamagishi, Atsushi |
Published in: |
The B.E. journal of economic analysis & policy. - Berlin : De Gruyter, ISSN 1935-1682, ZDB-ID 2268326-4. - Vol. 16.2016, 4, p. 1-5
|
Subject: | consumers' misevaluation | excess entry | public promotion | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Theorie | Theory | Markteintritt | Market entry |
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