Consumers' online responses to the death of a celebrity
Scott K. Radfort; Peter H. Bloch
| Year of publication: |
2013
|
|---|---|
| Authors: | Radfort, Scott K. ; Bloch, Peter H. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 24.2013, 1, p. 43-55
|
| Subject: | Michael Jackson | Internet-Auktion | Online auction | Celebrity-Werbung | Celebrity endorsement | Künstler | Artists | Sterblichkeit | Mortality | Internetnutzung | Internet usage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009723170