Consumers' online responses to the death of a celebrity
Year of publication: |
2013
|
---|---|
Authors: | Radfort, Scott K. ; Bloch, Peter H. |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 24.2013, 1, p. 43-55
|
Subject: | Michael Jackson | Internet-Auktion | Online auction | Celebrity-Werbung | Celebrity endorsement | Künstler | Artists | Sterblichkeit | Mortality | Internetnutzung | Internet usage |
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