Consumers' perception of service newness and its marketing implications
Selen Savas-Hall, P. Sergius Koku, and Tamara Mangleburg
| Year of publication: |
2020
|
|---|---|
| Authors: | Savas-Hall, Selen ; Koku, P. Sergius ; Mangleburg, Tamara |
| Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 41.2020, 1, p. 35-48
|
| Subject: | incrementally new services | innovation adoption | new services | really-new services | Service newness | Dienstleistung | Services | Konsumentenverhalten | Consumer behaviour | Innovation | Dienstleistungsmarketing | Services marketing | Dienstleistungssektor | Service industry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2019.1707373 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179200