Factors Affecting Shoppers’ Brand Preference Towards Choosing Retail Stores
Year of publication: |
2017
|
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Authors: | Bhukya, Ramulu |
Other Persons: | Singh, Sapna (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: The IUP Journal of Brand Management, Vol. XIII, No. 2, June 2016, pp. 75-86 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2016 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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