“Why Don’t Consumers Care About CSR?”: A Qualitative Study Exploring the Role of CSR in Consumption Decisions
| Year of publication: |
2011
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|---|---|
| Authors: | Öberseder, Magdalena ; Schlegelmilch, Bodo B. ; Gruber, Verena |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 8680176. - Vol. 104.2011, 4, p. 449-461
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