Consumers' perceptions of the fairness of price-matching refund policies
Year of publication: |
2007
|
---|---|
Authors: | Kukar-Kinney, Monika ; Xia, Lan ; Monroe, Kent B. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 83.2007, 3, p. 325-337
|
Subject: | Preisniveau | Price level | Konsumentenverhalten | Consumer behaviour | Gerechtigkeit | Justice | Experiment |
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