Effects of consumers' efforts on price and promotion fairness perceptions
Year of publication: |
2010
|
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Authors: | Xia, Lan ; Kukar-Kinney, Monika ; Monroe, Kent B. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 86.2010, 1, p. 1-10
|
Subject: | Preismanagement | Pricing strategy | Gerechtigkeit | Justice | Kundenzufriedenheit | Customer satisfaction | Verkaufsförderung | Sales promotion | Einzelhandelspreis | Retail price |
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