Advance payment systems : paying too much today and being satisfied tomorrow
Fabian Schulz; Christian Schlereth; Nina Mazar; Bernd Skiera
| Year of publication: |
2015
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|---|---|
| Authors: | Schulz, Fabian ; Schlereth, Christian ; Mažar, Nina ; Skiera, Bernd |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 32.2015, 3, p. 238-250
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| Subject: | Innovation | Pricing | Satisfaction | Payment sequence preferences |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011398522