Consumers' preference for downsizing over package price increases
Year of publication: |
2024
|
---|---|
Authors: | Kim, In Kyung |
Published in: |
Journal of economics & management strategy : JEMS. - Boston, Mass. [u.a.] : Wiley-Blackwell, ISSN 1530-9134, ZDB-ID 1481233-2. - Vol. 33.2024, 1, p. 25-52
|
Subject: | Milchverarbeitung | Dairy industry | Verpackung | Packaging | Preismanagement | Pricing strategy | Produktionskosten | Production costs | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Südkorea | South Korea | 2018 |
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