Consumers' preferences for online and offline sweepstakes and contests : the impact of promotion attributes on consumers' entry decisions
by Maik-Henrik Teichmann, Karen Gedenk, and Magdalena Knaf
Year of publication: |
2005
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Authors: | Teichmann, Maik-Henrik ; Gedenk, Karen ; Knaf, Magdalena |
Published in: |
Marketing : journal of research and management. - Munich : Beck, ISSN 1860-4404, ZDB-ID 2186262X. - Vol. 1.2005, 2, p. 76-90
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Saved in:
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