Consumers' purchase intentions and their behavior
Vicki Morwitz
| Year of publication: |
2014
|
|---|---|
| Authors: | Morwitz, Vicki G. |
| Publisher: |
Boston [u.a.] : Now Publ. |
| Subject: | purchase intention | Verbraucher | Consumers |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 51 S. |
|---|---|
| Series: | Foundations and trends in marketing : FTMKT. - Hanover, Mass. : Now, ISSN 1555-0753, ZDB-ID 2265505-0. |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 43 - 51 Parallel als Online-Ausg. erschienen |
| ISBN: | 978-1-60198-880-5 |
| Other identifiers: | 10.1561/1700000036 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010462267