Extent: | IX, 51 S. |
---|---|
Series: | Foundations and trends in marketing : FTMKT. - Hanover, Mass. : Now, ISSN 1555-0753, ZDB-ID 2265505-0. |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Literaturverz. S. 43 - 51 Parallel als Online-Ausg. erschienen |
ISBN: | 978-1-60198-880-5 |
Other identifiers: | 10.1561/1700000036 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010462267