The ease-of-computation effect : the interplay of metacognitive experiences and naive theories in judgments of price differences
Manoj Thomas and Vicki G. Morwitz
| Year of publication: |
2009
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|---|---|
| Authors: | Thomas, Manoj ; Morwitz, Vicki G. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 46.2009, 1, p. 81-91
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| Subject: | Preisdifferenzierung | Price discrimination | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003810255