Consumers' Purchase Intentions and their Behavior
Year of publication: |
2014
|
---|---|
Authors: | Morwitz, Vicki |
Published in: |
Foundations and Trends(R) in Marketing. - now publishers. - Vol. 7.2014, 3, p. 181-230
|
Publisher: |
now publishers |
Subject: | Consumer behavior | Purchase intentions | Sales forecasting |
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