Heuristics in numerical cognition : implications for pricing
Year of publication: |
2009
|
---|---|
Authors: | Thomas, Manoj ; Morwitz, Vicki |
Published in: |
Handbook of pricing research in marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84720-240-3. - 2009, p. 132-149
|
Subject: | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition |
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