Consumers’ Reactions to Negative Information on Product Quality: Evidence from Scanner Data
Year of publication: |
2013
|
---|---|
Authors: | Paola, Maria De ; Scoppa, Vincenzo |
Published in: |
Review of Industrial Organization. - Springer. - Vol. 42.2013, 3, p. 235-280
|
Publisher: |
Springer |
Subject: | Consumer behavior | Product quality | Firm reputation | Scanner data |
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