Consumers' response to promotional gifts : The role of gender, transactional value, and reciprocity
Year of publication: |
2020
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Authors: | Kovacheva, Aleksandra ; Nikolova, Hristina ; Lamberton, Cait |
Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 38.2020, 1 (27.11.), p. 196-211
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Publisher: |
Wiley |
Saved in:
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