Will he buy a surprise? : gender differences in the purchase of surprise offerings
Aleksandra Kovacheva, Hristina Nikolova, Cait Lamberton
| Year of publication: |
2022
|
|---|---|
| Authors: | Kovacheva, Aleksandra ; Nikolova, Hristina ; Lamberton, Cait |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 98.2022, 4, p. 667-684
|
| Subject: | Control | Gender | Retail strategy | Surprise | Uncertainty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2022.04.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013535720