Consumers’ responses to ambivalent online hotel reviews : the role of perceived source credibility and pre-decisional disposition
Year of publication: |
2011
|
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Authors: | Xie, Hui ; Miao, Li ; Kuo, Pei-jou ; Lee, Bo-youn |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 30.2011, 1, p. 178-183
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Subject: | Hotellerie | Hotel industry | Electronic Commerce | E-commerce | Virales Marketing | Viral marketing | Personalisierung | Personalization | Konsumentenverhalten | Consumer behaviour | USA | United States |
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