Consumers responses to coupons in direct-to-consumer advertising of prescription drugs
Year of publication: |
2009
|
---|---|
Authors: | Bhutada, Nilesh S. ; Cook, Christopher L. ; Perri, Matthew |
Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 26.2009/10, 4, p. 333-346
|
Subject: | Arzneimittel | Pharmaceuticals | Direktmarketing | Direct marketing | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | USA | United States |
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