Consumers spoilt for choice : innovation adoption and choice strategies as a function of assortment composition and consumer personality
Year of publication: |
2010
|
---|---|
Authors: | Schmidt, Svenja |
Subject: | Marktwirtschaft | Konsumgüterindustrie | Verbraucherverhalten |
Extent: | XVII, 209 S. : Ill., graph. Darst. |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
Language: | English |
Thesis: | St. Gallen, Univ., Diss., 2010 |
Classification: | Marketing |
Source: |
-
Wenske, Anna Verena, (2008)
-
Düll, Anja, (2009)
-
Kulturgebundenes Konsumentenverhalten als Gestaltungsfaktor für das Marketing im Konsumgüterbereich
Nizet, Delia Myrna, (2004)
- More ...
-
Giving consumers license to enjoy luxury
Khan, Uzma, (2010)
-
Schmidt, Svenja, (2010)
-
Khan, Uzma, (2010)
- More ...