Consumers’ Trade-Off Between Relationship, Service Package, And Price: An Empirical Study In The Car Industry
Year of publication: |
2002
|
---|---|
Authors: | Odekerken- Schröder, Gaby ; Ouwersloot, Hans ; Semeijn, Janjaap ; Lemmink, Jos |
Institutions: | Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization |
Subject: | marketing |
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