Consumers' trust in digital marketing and their perceived experiences : evidence from Bangladesh
Year of publication: |
2024
|
---|---|
Authors: | Islam, Mohammad Mominul ; Hasan, Mostofa Mahmud ; Abu Sayem, Md. ; Reza, Asifa ; Nuruzzaman, Mohammed |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 21.2024, 1/2, p. 26-54
|
Subject: | Bangladesh | binary logistic regression model | consumers' perception | digital marketing | e-marketing | internet marketing | online purchase | trust issues | Bangladesch | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management |
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