Antecedents of purchase intention in the online context
Year of publication: |
2017
|
---|---|
Authors: | Bebber, Suélen ; Milan, Gabriel Sperandio ; Toni, Deonir de ; Eberle, Luciene ; Slongo, Luiz Antonio |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 16.2017, 1, p. 82-98
|
Subject: | distrust | information quality | online purchase | perceived risk | purchase intention | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Taiwan | Kaufmotiv | Consumer motivation | Online-Marketing | Internet marketing | Vertrauen | Confidence | Beschaffung | Procurement |
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