Online content creators' and viewers' interdependent journeys
Linda D. Hollebeek, Johan Anselmsson, Karina Adomaviciute-Sakalauske, Kristo Krumm, Johan Jansson, Marius Wait, Beewah Ooi, Iivi Riivits-Arkonsuo and Isolde Lubbe
| Year of publication: |
2024
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|---|---|
| Authors: | Hollebeek, Linda D. ; Anselmsson, Johan ; Adomaviciute-Sakalauske, Karina ; Krumm, Kristo ; Jansson, Johan ; Wait, Marius ; Beewah Ooi ; Riivits-Arkonsuo, Iivi ; Lubbe, Isolde |
| Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 45.2024, 3, p. 296-318
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| Subject: | Content creators | content engagement | content users | content viewers | customer journey | engagement | interactivity | interdependence theory | stakeholder journey | Online-Marketing | Internet marketing | Stakeholder | Content Management | Content management | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Mediennutzung | Media usage | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2024.2364128 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015049447