Consumers' willingness to knowingly purchase counterfeit products
Year of publication: |
2009
|
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Authors: | Phau, Ian ; Sequeira, Marishka ; Dix, Steve |
Published in: |
Direct marketing : an international journal. - Bradford : Emerald, ISSN 1750-5933, ZDB-ID 2374365-7. - Vol. 3.2009, 4, p. 262-281
|
Subject: | Produktpiraterie | Product counterfeiting | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour |
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