Consuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films
| Year of publication: |
2010
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|---|---|
| Authors: | Takhar, Amandeep ; Maclaran, Pauline ; Parsons, Elizabeth ; Broderick, Anne |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 26.2010, 11, p. 1057-1074
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