Consumption as a function of ethnic identification and acculturation
Year of publication: |
2006
|
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Authors: | Hui, Michael ; Laroche, Michel ; Kim, Chankon |
Published in: |
Marketing and multicultural diversity. - Aldershot [u.a.] : Ashgate, ISBN 978-0-7546-4326-5. - 2006, p. 53-69
|
Subject: | Ethnische Gruppe | Ethnic group | Konsumtheorie | Consumption theory | Konsumentenverhalten | Consumer behaviour | Soziale Integration | Social integration | Großbritannien | United Kingdom |
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