Consumption of OTT media streaming in COVID-19 lockdown : insights from PLS analysis
Garima Gupta and Komal Singharia
| Year of publication: |
2021
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|---|---|
| Authors: | Gupta, Garima ; Singharia, Komal |
| Published in: |
Vision : the journal of business perspective. - London [u.a.] : Sage Publ., ISSN 2249-5304, ZDB-ID 2220768-5. - Vol. 25.2021, 1, p. 36-46
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| Subject: | Customer Engagement | Habit | OTT Media Streaming | Quality of Service Experience | Satisfaction | Willingness to Continue and Subscribe | Coronavirus | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kommunikationsmedien | Communication media |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972262921989118 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012440195