Contemporary advertising
William F. Arens ; Michael F. Weigold ; Christian Arens
| Year of publication: |
2008 ; 11. ed., Internat. ed.
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|---|---|
| Authors: | Arens, William F. ; Weigold, Michael F. ; Arens, Christian |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill |
| Subject: | Werbung | Marketing | Advertising |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XL, 712 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-110105-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004881873