Contemporary issues in marketing and consumer behaviour
[ed. by] Elizabeth Parsons ; Pauline Maclaran
| Year of publication: |
2009 ; 1. ed.
|
|---|---|
| Other Persons: | Parsons, Elizabeth (contributor) |
| Publisher: |
Oxford : Butterworth-Heinemann |
| Subject: | Marketing | Verbraucherverhalten | Aufsatzsammlung | Consumer behavior |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 219 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7506-8739-8 ; 978-0-7506-8739-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004931800