Contemporary marketing
Louis E. Boone ; David L. Kurtz
| Year of publication: |
2004 ; 11. ed.
|
|---|---|
| Authors: | Boone, Louis E. ; Kurtz, David L. |
| Publisher: |
[Cincinnati, Ohio] : Thomson South-Western |
| Subject: | Marketing | Einführung |
| Extent: | Getr. Zählung : Ill., graph. Darst. 4 Audio CD's + 1 CD-ROM ; 12 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: Fort Worth, Tex.: Harcourt Brace College, 2001 |
| ISBN: | 0-324-18510-3 ; 0-324-19213-4 ; 0-324-19214-2 ; 0-324-19215-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004779121