Strategic marketing : an introduction
Tony Proctor
| Year of publication: |
2000 ; 1. publ.
|
|---|---|
| Authors: | Proctor, Tony |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Marketing | Einführung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 318 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. [303] - 308 Literaturverz. S. [301] - 312 |
| ISBN: | 0-415-20810-6 ; 0-415-20811-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001433764