Contemporary marketing
Louis E. Boone ; David L. Kurtz
| Year of publication: |
2006 ; 12. ed.
|
|---|---|
| Authors: | Boone, Louis E. ; Kurtz, David L. |
| Publisher: |
Mason, Ohio : Thomson South-Western |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | getr. Zählung : Ill., graph. Darst. 4 CD-ROM (12 cm) 28cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Previous ed.: 2003 |
| ISBN: | 0-324-23673-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004831042