Contemporary marketing
Louis E. Boone; David L. Kurtz
| Year of publication: |
1977 ; 2. ed.
|
|---|---|
| Authors: | Boone, Louis E. ; Kurtz, David L. |
| Other Persons: | Boone, Louis Eugene (contributor) ; Kurtz, David Lee (contributor) |
| Publisher: |
Hinsdale, Ill. : Dryden Press |
| Subject: | Absatz | Absatzpolitik | Betriebswirtschaftliche Einführungsschriften | Vereinigte Staaten | Marketingmanagement | Marketing management | Marketing |
| Extent: | XX, 514, LXXIV S graph. Darst., Kt |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-03-089671-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000677422