Contemporary marketing research
Carl McDaniel, Jr.; Roger Gates
| Year of publication: |
c1999 ; 4. ed
|
|---|---|
| Authors: | McDaniel, Carl D. ; Gates, Roger H. |
| Publisher: |
Cincinnati [u.a.] : South-Western College Publishing |
| Subject: | Marketing | Marktforschung | Market research | USA | United States | Theorie | Theory |
| Extent: | Getr. Zählung Ill., graph. Darst 1 Diskette (3,5") 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-538-88507-6 ; 0-324-00602-0 ; 0-324-00603-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000670972