Contemporary perspectives on strategic market planning
Roger A. Kerin ; Vijay Mahajan ; P. Rajan Varadarajan
| Year of publication: |
1989 ; 1. [Dr.]
|
|---|---|
| Authors: | Kerin, Roger A. ; Mahajan, Vijay ; Varadarajan, P. Rajan |
| Publisher: |
Boston [u.a.] : Allyn and Bacon |
| Subject: | Marketing | Strategisches Management |
| Extent: | X, 453 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-205-12301-5 |
| Source: |
Persistent link: https://www.econbiz.de/10004098737