Contemporary services marketing management : a reader
Year of publication: |
1997
|
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Other Persons: | Gabbott, Mark (contributor) |
Publisher: |
London [u.a.] : Dryden |
Subject: | Dienstleistung | Marketing | Aufsatzsammlung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Handbuch Dienstleistungs-Marketing
Meyer, Anton,
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Special issue: Service marketing
Bitner, Mary Jo,
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Asian dimensions of services marketing
Tang, Esther P. Y., (2001)
- More ...
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Expanding customer engagement : the role of negative engagement, dual valences and contexts
Naumann, Kay, (2020)
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Performance measurement in the Australian online securities marketplace
Dubelaar, Chris, (2003)
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Second-hand car dealer licensing in Scotland : issues and implications for consumer policy
Gabbott, Mark, (1990)
- More ...