Special issue: Service marketing
Alternative title: | Service marketing Services marketing |
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Other Persons: | Bitner, Mary Jo (contributor) |
Publisher: |
Greenwich, Conn. [u.a.] : JAI Press |
Subject: | Dienstleistung | Marketing | Aufsatzsammlung |
Published items: |
2 hits in USB Köln Online Catalogue BWL
|
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Handbuch Dienstleistungs-Marketing
Meyer, Anton,
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Contemporary services marketing management : a reader
Gabbott, Mark, (1997)
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Asian dimensions of services marketing
Tang, Esther P. Y., (2001)
- More ...
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Bitner, Mary Jo, (1987)
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Zeithaml, Valarie A., (1996)
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Technology's impact on the gaps model of service quality
Bitner, Mary Jo, (2010)
- More ...