Special issue: Service marketing
guest ed.: Mary Jo Bitner
| Alternative title: | Service marketing Services marketing |
|---|---|
| Other Persons: | Bitner, Mary Jo (contributor) |
| Publisher: |
Greenwich, Conn. [u.a.] : JAI Press |
| Subject: | Dienstleistung | Marketing | Aufsatzsammlung |
| Published items: |
2 hits in USB Köln Online Catalogue BWL
|
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bd. 2 u.d.T.: Services marketing |
| Classification: | Marketing ; Dienstleistungen: Allgemeines |
| Source: |
Persistent link: https://www.econbiz.de/10004338155