Responding to an unprecedented shock : elucidating how 113 DMOs changed the marketing communications on Twitter during the COVID-19 crisis
Year of publication: |
2023
|
---|---|
Authors: | Viriya Taecharungroj ; Ake Pattaratanakun |
Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 30.2023, p. 1-22
|
Subject: | COVID-19 | Crisis communications | Data analytics | Destination marketing | Destination marketing organisations (DMOs) | Marketing strategy | Social media strategy | Twitter | Coronavirus | Social Web | Social web | Tourismusmarketing | Tourism marketing | Marketingmanagement | Marketing management | Destinationsmanagement | Destination management | Online-Marketing | Internet marketing |
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