Content analysis of female athlete endorsers in UK sports magazine Advertisements
Year of publication: |
2019
|
---|---|
Authors: | Mogaji, Emmanuel |
Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 16.2019, 3, p. 25-41
|
Subject: | Sportler | Athletes | Frauen | Women | Printwerbung | Print advertising | Werbewirkung | Advertising effects | Sportmarketing | Sports marketing | Bibliometrie | Bibliometrics | Profisport | Professional sports | Sport | Sports |
-
Content Analysis of Female Athlete Endorsers in UK Sports Magazine Advertisements
Mogaji, Emmanuel, (2021)
-
Female sports celebrities targeting female teenagers : a content analysis of magazine advertising
James, Melissa St., (2010)
-
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip, (2014)
- More ...
-
Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image
Gökerik, Mehmet, (2018)
-
Emotional appeals in UK business-to-business financial services advertisements
Mogaji, Emmanuel, (2018)
-
This advert makes me cry: Disclosure of emotional response to advertisement on Facebook
Mogaji, Emmanuel, (2016)
- More ...