Streaming services & Service Design : an analysis of Netflix and Amazon Video based on the gap model by Parasuraman, Berry & Zeithaml
Year of publication: |
2016
|
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Authors: | Wenzel, Peter ; Mahle, Irene ; Pätzmann, Jens |
Published in: |
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie. - Neu-Ulm : Hochschule Neu-Ulm, ZDB-ID 2707513-8. - 2016, 5, p. 21-31
|
Subject: | Streaming-Dienst | Streaming service | Dienstleistungsmanagement | Service management | Beziehungsmarketing | Relationship marketing | Vergleich | Comparison |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in deutscher Sprache |
Other identifiers: | hdl:10419/178306 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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