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Brand Content im TV : how put the "branded" in branded entertainment
Bröckers, Claus, (2013)
Two-sided markets with bargaining over content : the monopoly case ; SNF project no 1303 : "Konvergens mellom IT, medier og telekommunikasjon: Konkurranse- og mediepolitiske utfordringer"
Gabrielsen, Tommy Staahl, (2006)
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina, (2023)