Content vs. Advertising: The Impact of Competition on Media Firm Strategy
Year of publication: |
2009
|
---|---|
Authors: | Godes, David ; Ofek, Elie ; Sarvary, Miklos |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 28.2009, 1, p. 20-35
|
Saved in:
Saved in favorites
Similar items by person
-
Products vs. Advertising : Media Competition and the Relative Source of Firm Profits
Godes, David, (2003)
-
Content vs. Advertising: The Impact of Competition on Media Firm Strategy
Godes, David, (2009)
-
Content vs. advertising : the impact of competition on media firm strategy
Godes, David, (2009)
- More ...