Context information can increase revenue in online display advertising auctions : evidence from a policy change
Year of publication: |
2022
|
---|---|
Authors: | Ada, Sıla ; Abou Nabout, Nadia ; Feit, Elea McDonnell |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 59.2022, 5, p. 1040-1058
|
Subject: | ad context | advertising auctions | information disclosure | online display advertising | real-time bidding | Online-Marketing | Internet marketing | Auktionstheorie | Auction theory | Werbewirkung | Advertising effects | Auktion | Auction | Werbung | Advertising | Internet-Auktion | Online auction |
-
The impact of privacy policy on the auction market for online display advertising
Johnson, Garrett, (2013)
-
First-price auctions in online display advertising
Despotakis, Stylianos, (2021)
-
Keyword search advertising and first-page bid estimates : a strategic analysis
Amaldoss, Wilfred, (2015)
- More ...
-
Overcoming quality issues in digital display advertising using digital dashboards
Abou Nabout, Nadia, (2021)
-
Context information can increase revenue in ad auctions : Evidence from a policy change
Ada, Sila, (2021)
-
Feit, Elea McDonnell, (2010)
- More ...