Context management approach to value co-creation : toward dynamic process model of customer as value co-creator
Yoshinori Fujikawa, Satoshi Akutsu, and Joji Ono
| Year of publication: |
[2016]
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|---|---|
| Authors: | Fujikawa, Yoshinori ; Akutsu, Satoshi ; Ono, Joji |
| Published in: |
Global perspectives on service science: Japan. - New York, NY : Springer, ISBN 1-4939-3592-5. - 2016, p. 31-47
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| Subject: | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-1-4939-3594-9_3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011487594