Marketing mix standardisation in international marketing : an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates
Tobias Richter
| Year of publication: |
2002
|
|---|---|
| Authors: | Richter, Tobias |
| Publisher: |
Frankfurt am Main : Lang |
| Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Standardisierung | Standardization | Deutschland | Germany | Marketing-Mix |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXIV, 380 S. graph. Darst. 21 cm |
|---|---|
| Series: | Europäische Hochschulschriften / 5. - Frankfurt, M. : PL Acad. Research, ISSN 0531-7339, ZDB-ID 510547-X. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English ; German |
| Thesis: | Zugl.: Warwick, Univ., Diss., 2001 |
| Notes: | kart. |
| ISBN: | 3-631-38829-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001607579