Contingent conditions on the effectiveness of salesperson acquisition-retention ambidexterity : the motivation-opportunity-ability framework
Yaqin Zheng, Dong Liu, Yi Zheng and Zhimei Zang
| Year of publication: |
2022
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|---|---|
| Authors: | Zheng, Yaqin ; Liu, Dong ; Zheng, Yi ; Zang, Zhimei |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 5, p. 1111-1126
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| Subject: | Contingent view | Customer acquisition | Customer retention | Salesperson ambidexterity | Verkaufspersonal | Salespeople | Organisationale Ambidextrie | Ambidextrous organization | Beziehungsmarketing | Relationship marketing | Kontingenztheorie | Contingency theory | Kundengewinnung |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-09-2020-0445 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013399868