Effect of salespeople's acquisition-retention trade-off on performance
Robert E. Carter, Conor M. Henderson, Inigo Arroniz and Robert W. Palmatier
| Year of publication: |
2014
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|---|---|
| Authors: | Carter, Robert E. ; Henderson, Conor M. ; Arroniz, Inigo ; Palmatier, Robert W. |
| Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 34.2014, 2, p. 91-111
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| Subject: | customer acquisition | customer retention | relationship marketing | sales management | contingency theory | portfolio management | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople | Portfolio-Management | Portfolio selection | Verkauf | Selling | Kontingenztheorie | Contingency theory | Kundengewinnung | Customer acquisition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010346538