Contract type and decision right of sales promotion in supply chain management with a capital constrained retailer
Year of publication: |
2015
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Authors: | Jin, Yannan ; Wang, Sujuan ; Hu, Qiying |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 240.2015, 2 (16.1.), p. 415-424
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Subject: | Supply chain management | Decision right of sales promotion | Wholesale price contract | Consignment contract | Social welfare | Lieferkette | Supply chain | Verkaufsförderung | Sales promotion | Vertrag | Contract | Vertragstheorie | Contract theory | Preismanagement | Pricing strategy | Entscheidung | Decision |
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