Contracts, extracontractual incentives, and ex post behavior in franchise channel relationships
Year of publication: |
2012
|
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Authors: | Kashyap, Vishal ; Antia, Kersi D. ; Frazier, Gary L. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 2, p. 260-276
|
Subject: | Vertriebsweg | Distribution channel | Franchising | Prinzipal-Agent-Theorie | Agency theory | Projektbewertung | Project evaluation | Kfz-Industrie | Automotive industry | USA | United States |
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